In today’s digital landscape, kids and tweens are being increasingly shaped by online media. Recent research reveals that, after parents, media has emerged as one of the most influential forces in their lives—surpassing peers and educators in some cases. Platforms like YouTube, social media, and online games provide an endless stream of content that tweens consume daily. However, much of this content is created by influencers whose original target audience wasn’t necessarily children.
Many popular influencers unintentionally attract younger viewers, but they don’t prioritise youth well-being when crafting their content. Instead, they often focus on generating views and revenue, leaving tweens exposed to content that may not always align with positive values. This raises concerns about the kind of role models available to young people online.
But is the solution to keep tweens offline? Or are we, as a collective, able to offer better alternatives within the digital spaces they already inhabit? There’s an urgent need for positive, age-appropriate influencers who can guide tweens through these formative years. By creating engaging and safe online content, we can encourage tweens to develop healthy behaviours, values, and self-esteem.
With digital platforms becoming central to their lives, it’s crucial to reflect on how we can provide positive, uplifting influencers for our kids. Could you play a part in shaping these digital environments or even be the change yourself?
Let’s support tweens in becoming confident, empowered individuals by surrounding them with role models who genuinely care about their well-being. As adults, parents, and educators, it’s vital that we not only monitor what content our young people consume but also actively engage in creating positive spaces for them to thrive.
