Online influencer: Someone who shapes the opinions, behaviours, or choices of others through their presence and content on digital and social media platforms.
We know that the influence surrounding a child—whether from family members, teachers, peers, or online communities—plays a powerful role in shaping their beliefs, behaviours, and future choices. This influence, especially the content they consume in the digital landscape, becomes an ongoing guiding force that impacts the trajectory of their life well into adulthood.
Below are six ways positive online influence can make an impact:
Builds a Foundation of Values
So, how can the digital landscape shape a child’s core values? Studies show that children who experience supportive relationships with role models develop critical social and emotional skills, which are essential for both academic and personal success. When children observe influencers modelling kindness, humility, and integrity, they often internalise these qualities, making them the foundation of their own behaviour.
Inspires Confidence and Resilience
Tweens frequently look to the internet for guidance on how to navigate their increasingly complex worlds. Role models who affirm a child’s worth empower them to tackle challenges and recover from setbacks with resilience. For example, influencers who share messages of self-acceptance and growth demonstrate that failure is a stepping stone to success. This encouragement helps tweens build confidence, resist negative peer pressure, and approach challenges with a growth mindset.
Available Anytime
The beauty of positive online influence lies in its accessibility. Unlike traditional role models, digital influencers are available anytime, offering guidance and support through videos, posts, and interactions. This constant presence can be a lifeline for tweens, providing a sense of connection and reassurance during times of uncertainty or self-doubt. When carefully curated, these online interactions become a powerful tool for nurturing a child’s emotional and social growth.
Fosters a Sense of Belonging
A sense of belonging is essential for a child’s development, and the digital landscape can be a space where tweens find connection and validation. Positive influencers and communities create inclusive spaces where children feel seen and valued. This feeling of belonging strengthens their social bonds, boosts self-esteem, and fosters a sense of purpose. When tweens know they are part of something bigger, they are more likely to thrive both online and offline.
Supports Safe Digital Exploration
As tweens explore the online world, they need role models who prioritise their safety and well-being. Influencers who promote respectful behaviour and digital boundaries help tweens navigate online spaces responsibly. These role models teach critical digital literacy skills, ensuring children engage in safe, constructive interactions while minimising exposure to harmful content or influences.
Creates a Future of Empowerment
The influence tweens experience today sets the stage for the adults they will become tomorrow. Positive role models empower children to embrace their unique qualities, contribute meaningfully to their communities, and lead with empathy and integrity. By fostering an empowering digital landscape, we help cultivate a generation of confident, compassionate, and resilient individuals ready to make a positive impact.
The digital landscape is vast and ever-evolving, but its impact on tweens is profound. Together, we can ensure the digital landscape becomes a place where tweens feel safe, valued, and inspired to grow into their best selves.
